Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 PowerBar Revamp Includes New Product Offerings - Nutraceuticals World

What are you searching for?

Sign in
Products & Ingredients

PowerBar Revamp Includes New Product Offerings

The company introduced new packaging, an updated website, and several new finished products.

By: Lisa Olivo

, Rodman Media

Post Holdings, St. Louis, MO, has relaunched its PowerBar brand of energy bars, with the introduction of several new products. In addition to the new offerings, the company has refreshed its packaging design and redesigned its website.  
 
“Sports have evolved. Athletes have evolved. And now, after a long slumber, PowerBar has evolved,” said Doug Cornille, PowerBar vice president of marketing. “For a long time, our products did not meet what athletes wanted. We’re changing that, and are improving all of our products to meet consumer demands for the right macronutrients, lower sugar, whole food ingredients, easy-to-understand labels, and superior taste. As you’ll soon hear, ‘Welcome to the new us.'”
 
The brand’s new products are designed to meet the energy needs of all athletes with improved ingredients, flavors and textures, according to the company.
 
PowerBar Protein Shakes are made with 30 grams of protein, 2 grams of sugar and 160 calories. PowerBar Shakes— available in Chocolate and Vanilla flavors—help rebuild muscle, replace a meal or can be used as a healthy snack on the go.
 
Reduced Sugar PowerBar ProteinPlus 20g bars feature quality protein, 3 grams of sugar and 200 calories. These bars can be used after a workout or as a satisfying snack throughout the day.
 
PowerBar Simple Fruit Energy Food includes real fruit and the MAXENERGY blend for fast energy to muscles while exercising. MAXENERGY is a 2:1 glucose to fructose blend found to deliver 20-50% more energy to muscles than glucose alone and improve endurance performance by 8%. These gel purees are gluten free, 100 calories, and available in Apple Mixed Berry, Apple Pear Raspberry, and Apple Orange Lemon flavors.

Add us as a preferred source on Google

Get the latest Nutraceuticals World news, insights and analysis in your Google Search and AI experiences.

Add Nutraceuticals World as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters

Topics